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Archive for the ‘Marketing’ Category

The 12 Best Tips for Dealing with Unhappy Customers

Responding to angry, disgruntled and frustrated customers can be very stressful, especially over the phone. However, I strongly believe that this is precisely the time when businesses have a golden opportunity to shine. Read more: The 12 Best Tips for Dealing with Unhappy Customers

The Thirteen Most Important Character Traits for Success

“Losers make promises they often break. Winners make commitments they always keep. ” Denis Waitley

After years of working with small business owners and managers, my partner and husband, David A. Scarborough, and I have developed our own list of personality traits that we believe enhance people’s ability to be more successful personally and professionally. Read more: The Thirteen Most Important Character Traits for Success

People Buy Almost Anything

Although consumers make their buying decisions based on multiple factors, most experts agree that at the most basic level people buy to either avoid pain or gain pleasure. Read more: People Buy Almost Anything

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